Grow your brand with Content & Community

Join over 200 of the world's most loved brands  in creating sustainable growth with with our 4 C's process: Content, Community, Commerce, & Culture

A woman is taking a picture of herself on her cell phone.
Why choose Vaya?

User Experience.

Business Results.

The Vaya Consulting Team works with your internal stakeholders to build user experiences that lead to business results. We put customer experience at the heart of growth strategy. Power performance with content and community while gaining valuable insights and generating user content. 
Voice of Customer

Gather feedback and user generated content to optimize brand performance.  Build your data insights and content library.

Community Circles

Community Circles are naturally occurring audience networks.  We connect your brand with target audiences through our private affiliate network including Media Circles, Content Networks, Membership and Professional Organizations, and like-minded brands.

Smart Content

Build content for organic customer journeys and SEO: rich product content, social, blogs, articles, and more.

Growth Playbook

Build your playbook to sustainable growth.  Vaya Consultants have provided the roadmaps for some of the world's most transactional and most loved brands.  Our process is tailored to each stage of growth from startups to category leaders.

10B+

Global revenue impacted

120

Engagement KPIs  track how actively your audience interacts

2M+

Community Circle Voices in our Network

40+

Best of Web Awards

Over 200 of the world's most transactional brands have used our process to grow
Our service offering

Brand experience across all touchpoints

Brand experiences connect physical, digital, social, mobile experiences. We define your brand essence, customer audience, user journey touchpoints, and build competitive value.

Brands of all sizes power sustainable growth with user experiences advised, designed, and delivered by Vaya.  Our Industry recognized roadmap process includes Brand, Audience, User Journey, and Competitive analysis.  We tune and optimize content & community experiences to achieve industry leading commerce results. Our work extends across key industry verticals including Retail & eCommerce, Health & Wellness, Home & Garden, Financial Services, Technology & Consumer Electronics,  Fashion & Beauty, Consumer Packaged Goods, Non-Profit, & Education. 


Our work

Pet 360

#1 Online Pet Destination


• Ranked #1 in Pet by comScore

• Lead strategy from ground up


US Cellular

US Cellular

Top-line Growth.

Bottom-line Efficiency.


• 6x Increase Quality Traffic

• Engagement up 183%

• Conversion up 64%

Nutrisystem

Nutrisystem

International Expansion

Shares Rise 10%


• Shares rose 10% following launch

• 10x increase in contest participation

• Uplift in customer sentiment

Vitamin Shoppe

Vitamin Shoppe

Full Featured Mobile Site

Grows E-commerce Revenue


• 18.5% increase in digital revenue contribution to sales


New York & Company

Omni-Channel Experience

Strategy & Design


• Find in Store, Digital Strategy

  • Quality Testing process
  • Experience Testing Lab


Symantec

Powering Partnerships with Content


• 1000+ Symantec partner stores

  • Content Marketing
  • Organic Lead Generation
  • Customer Engagement

SeaBear Smokehouse

Interactive and immersive experience


• 22.9% Increase Average Order $

• Holiday sales 25%+

• Best Food Industry award

Banco Popular

Natural Language Search Boosts Satisfaction & Cost Savings


• Automated self-service

  • Reduced cost of customer care
  • Increased satisfaction

Harvard Drug Group

Strategy for unified brand identity and central backend system


• Holding company strategy leading to 1 Billion+ acquisition by Cardinal Health.

  • Over 7,000 member businesses served through a central infrastructure


Sterling Jewelers

Real-Time Quality Trackng

Boostst Omni-Channel Growth


• Best of industry quality standards

• 49% holiday sales increase

• 33% increase in efficiency

Sleepys

User Experience Strategy leading to Acquisition


• 150% conversion rate increase

  • 1800Mattress user experience
  • Acquired by Sleepy's
  • Ultimate acquisition by Mattress Firm


Executive Jet Management

Ranked #1 by Pilots Magazine


• User experience design

  • 50% increase in lead capture
  • Digital & CRM Integration
  • Increase in Client Lifetime Value

Wood Craft

Ecommerce & Magazine


• Ecommerce User Experience

  • Integrated content & commerce
  • Online Magazine
  • Woodworking Education

CMN Entertainment

Expands Brand Partnerships with 360° Digital Insights 


• Digital roadmap monetized audience

• Expanded highly targeted Regional Sponsorships

M&J Trimming

Traffic Generation, Customer Acquisition and Loyalty Building


• 51.6% increase in conversion rate

• 32% increase in orders

• Site traffic increase of 25%+

Rockport Group

Responsive UX and design


• Design system creation

• 3 brands

  • Under budget and early delivery

Brookstone

Redesigned Experience launched new management


• Rapid experience re-launch

  • Full e-commerce design
  • Product & lifestyle experience

Smart Apparel

Top 3 Global Apparel Manufacturer

Strategy, Brand Experience for

New Men's Clothing Line


• Brand Concept Strategy

  • User Experience Design
  • Ecommerce Roadmap

Pet 360

#1 Online Pet Destination


• Ranked #1 in Pet by comScore

• Lead strategy from ground up


US Cellular

Top-line Growth.

Bottom-line Efficiency.


• 6x Increase Quality Traffic

• Engagement up 183%

• Conversion up 64%

Nutrisystem

International Expansion

Shares Rise 10%


• Shares rose 10% following launch

• 10x increase in contest participation

• Uplift in customer sentiment

Our client voices:

Testimonials

200+ brands

Stephanie
Senior Marketing Manager

Much higher organic traffic & lower cost of customer acquisition!

"As an early stage ecommerce business, we knew our product was getting great reviews but our cost of customer acquisition through social ads was 3X our target for sustainable growth. The Vaya team along with Orca PR have delivered content that is growing our organic traffic and media exposure.  Our organic acquisitions are growing & hitting our target rate"

Unparalleled ability to transform abstract concepts into tangible business reality!

"With careful diligence and attention to detail at every turn, Betsy's team deliverables are A-plus, consistent, and always above expectation. Hands-down the best team we have worked with - good communicators, understands business logic, care what is important to us!"

Kim J.

Marketing VP

Well built foundation has helped us maintain & enhance going forward!

"I deeply appreciate the flexibility and opportunity to work one-on-one with their team of experts in very close union. In many companies the team is hidden behind the scenes and access is restricted.  The value of this is immeasurable.  They thoroughly understand customer relationship management and work hard to bridge the waters of true customer service."
Alisa K.
Digital Team Leader