New York & Company

Bridging the Gap between Brand Engagement & Usability

New York & Company: Launch of Omni-Channel Experience Raises Conversion Rate, Grows Digital Contribution to Revenue by Over 17%

Omni-Channel Strategy Roadmap for fully integrated Web, Mobile, Social, Store experience: Resulting in increased conversion rate and 17% growth of digital revenue. End-to-End partner for strategy, user experience requirements, design, and customer experience testing in collaboration with in-house brand design team, oversight of offshore development team, on-site quality assurance testing lab and training of 50+ New York and Company employees for user acceptance testing prior to go live

The Vitamin Shoppe

The Vitamin Shoppe: Launch of Full-Featured Mobile Site Grows Ecommerce Revenue 18.5%

Omni-channel user experience strategy roadmap to meet investor goals for revenue growth through digital user experience optimization & integration (Web, Mobile, Social, Store).

Vitamin Shoppe eCommerce Site Strategy & Design Prototype for A/B Testing of final designs in full featured prototype against current live site (with optimization prior to go live for accelerated return.) Fully integrated content, community, commerce experience through all stages of customer journey (awareness, acquisition, conversion, loyalty and advocacy). Mobile user experience design with fully integrated central user profile for content personalization, offer optimization, and robust logged-in user experience. Resulted in 18.5% increase in digital revenue contribution to sales.


"Before & After" Customer Success Stories Social Strategy Increases Customer Engagement 10X

Social and E-commerce user experience strategy work for Nutrisystem recognized with Food Industry Standard of Excellence Award.

Online Contest resulted in 10x increase in contest participation, create engagement, fuel growth of social media, and create relevant content to motivate logged-in customers. Repository of customer success stories with reporting by customer segments and demographic profiles is database of customer stories for all marketing channels Traditional and Digital.


Our Role: Business Growth Strategy, Digital Strategy, User Experience Design

Client Success Story: Digital business growth strategy from ground up when Pet Food, the industries largest online Pet retailer, acquired a content site called

Created online user experience for site now ranked #1 in Pet Industry by comScore. Conceptualized new personalized approach to pet care with focus on 3 C’s (Content, Community, and Commerce) including user experience architecture, design, branding, technical solution architecture, and development in collaboration with in-house product team.