The Roadmap to Return
Where Strategy Meets Value
At Vaya we believe that experience matters and results speak for themselves. For over 15 years we have created experiences that grow name-brand, global, niche-leading, and rapidly emerging brands.
In the early days of e-commerce, we started with the mission of creating user experiences that produced measurable business results. We thought it was common sense that great results start with great plans. And great plans should naturally be validated by data. So we gathered all the data we could in each client engagement (profit and loss statements, merchandising reports, customer interviews, usability tests, competitor mystery shopping, industry benchmarks, historical performance benchmarks, customer database analysis, organizational work-flow.) As we searched for industry guidelines, we found reliable data lacking. So we created our own tests and gathered data at each step of the way with over 100 brands who collectively produce over $11 billion in transactions per year.
"We didn't start out to change the industry; just to treat each client business as if it was our own, delivering great customer experiences and business results."
In the process we rolled up our sleeves, dug into the data, pulled together some of the best team members and partners in the industry, reinvented businesses, created great experiences, and delivered some of the best results in the industry.
Thus began our passion with our roadmap process which focuses on asking the questions that matter most. We look between the lines of data, the top-line, and the bottom line to identify opportunities often lying under the surface to mobilize growth. With a clearly defined roadmap, we shorten the distance between strategy and value, mobilize internal and external teams, and deliver agile solutions. Over the years this process has guided our clients to rapidly reinvent during economic challenges, launch new ventures, and seize growth opportunities with data-validation each step of the way.
Our “Growth Roadmap” process has been adopted by 100+ brands, collectively producing over $11 billion in transactions annually, to define, implement, and achieve user experiences that deliver measurable business return.
- Kim Jacobs, VP - DuneRoad Group
"Betsy Emery Martin has an unparalleled ability to take abstract business concepts and transform them into tangible business reality. With careful diligence and attention to detail at every turn, her team's deliverables are: A-plus, consistent and always-above-expectation."
- Bill Kane, VP - 1800mattress.com
“Betsy took the time to understand our operation thoroughly before making any recommendations. They worked with us as a true business partner and delivered an outstanding product which has performed extremely well, even in a slow market.”
- Robert Sussman, CEO - Speir Entertainment Corp.
"From day one Betsy and the Vaya team has provided exceptional results in helping Speir Entertainment with our digital marketing strategy roadmap. Attention to every detail has provided us proven results that has helped us achieve our digital marketing strategy goals."
- Dale Schuman, Director IT - Chefs Catalog
“First rate and really emphasized doing it right the first time. That well built foundation has helped us maintain and enhance our website going forward.”
- Richard Sexton, President - Carolina Rustica
"After a month of work, they came back with a complete storyboard that would allow us to present a more user-friendly, one step checkout process to our customers. The meetings we had were friendly, concise, and professional."