We help some of the world’s most respected brands drive performance, innovation and stakeholder R.O.I.Our Roadmap process defines a strategy plan to reshape customer value propositions using technology to inspire engagement and loyalty while building innovation and revenue.
We consult with the world's most loved & niche-leading brands to achieve, predict, and optimize performance. We evaluate a 360 degree view of current operations with a focus on near-term return and long-term impact. We evaluate opportunities for top-line growth and bottom line efficiency. We work with you to define, implement, measure, and optimize and innovate throughout the journey.
Together, our Vaya Dashboard, Roadmap Process, and Consultants work to drive the measurable value that drives valuations.
Betsy Emery Martin
CEO & Chief Consultant
Betsy’s contribution to today's ever-changing marketplace has garnered over 40 "Best of Web" awards and coverage in top media outlets. She is an internationally recognized Digital leader who has defined and implemented growth strategies for some of the world's most loved and transaction-intensive brands. She has partnered with clients such as Nutrisystem, New York & Company, The Vitamin Shoppe, Kay & Jared Jewelers, 1800 Mattress, Chef's Catalog, Brookstone, Visa International, Franklin Templeton, and many more.
As a respected pioneer during the "dot-com" boom, she served as Chief of Client services at Fry where she managed account teams in creating eCommerce sites that set the industry standard for excellence including Eddie Bauer, Crate & Barrel, Coach, and Godiva. She founded and quickly grew Tellus to become a leading partner to top eCommerce brands nationally. She authored the "Roadmap" process for optimizing return with key-metric focused web strategy and developed the product vision for the Vaya Roadmap.
Our agency partners bring the services needed to take your roadmap into action including Traditional and Digital Marketing, Public Relations, and Experiential Marketing.
Our platform and systems-integration partners include the leading solutions for global, enterprise, and mid-market ecommerce, omni-channel operations, customer care, and logistics. Through our platform partners Vaya seamlessly ties roadmap insights to your existing end-to-end customer journey with rapid time to market.