About Us

We help some of the world’s most respected brands drive performance, innovation and stakeholder R.O.I.

Our Roadmap process defines a strategy plan to reshape customer value propositions using technology to inspire engagement and loyalty while building innovation and revenue. 

We consult with the world's most loved & niche-leading brands to achieve, predict, and optimize performance. We evaluate a 360 degree view of current operations with a focus on near-term return and long-term impact. We evaluate opportunities for top-line growth and bottom line efficiency. We work with you to define, implement, measure, and optimize and innovate throughout the journey.

Together, our Vaya Dashboard, Roadmap Process, and Consultants work to drive the measurable value that drives valuations.

The Team

Tim Peterson

Tim Peterson

Chief Client Officer, Managing Principal Consultant

Timothy is an award-winning digital marketing and E-commerce expert with more than 20 years of experience developing breakthrough marketing ideas and crystallizing those ideas into viable business strategies. His omnichannel approach has won him national recognition and success, and he has held C-level and senior executive roles.

David Navarro

David Navarro

Principal, User Experience & Strategy

David is experienced in all aspects of the design process: taking a holistic look at the challenges, understanding the metrics and research, then working with multidisciplinary teams to provide solutions that are functional and impactful.

Angela Young

Angela Young

Sr. Director, Marketing Services

Angela is an expert in lead generation, client services and content development. She works with stakeholders to gather user insights which enables the promotion of products and services through integrated campaigns including email marketing, social and digital advertising.

Kevin Hornschemeier

Kevin Hornschemeier

Product Manager

Kevin has been building and shipping software for 15 years as a full stack software engineer and product manager. From small startups to large corporations, he's helped drive product releases for millions of users.

Karin Langner

Client Success Manager

Karin has an extensive background in broadcast advertising as well as non-profit cause oriented public relations, public affairs & marketing. She thrives on building long term client relationships through exemplary customer satisfaction & being part of client business growth.

Christine Vanden Oever

Client Success Coordinator

Christine has been supporting some of the world's best known brands for over 10 years to bring customer insight & quality assurance for successful customer journeys. Christine supports Vaya clients by coordinating team activities including Mystery Shopping, QA as well as client education.